As the winter is starting to ramp up I got out at Alpine Meadows to shoot a weekly piece they do know as the shred report, it often focuses on new terrain so this week we got on Roundhouse with a few buddies and we lapped around with a GoPro.

The new shipment of cameras hasn’t come in yet so it’ll be interesting to see how the 8 do against shooting this on the 7 with the karma grip but we have plans to do a few more of these as the season progresses.


Explore Squaw Shred Report

I enjoy freelancing but sometimes it comes with limitations and one of those I was running into was how to promote myself online, with such a spread out portfolio there are days I struggle to explain what I do to someone on the street so I wanted to put up a front that was simple even if it doesn’t cover half of what I can do.

Tahoe Web Shop


Explore Tahoe Web Shop

I worked with Amanda from Authentic Alignment Wellness to create a website for her health and wellness coaching business.
We worked to create a flexible site with plenty of strong images surrounded by white space to let the content breathe using a two column layout.

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Explore Authentic Alignment Wellness

I have been working with Matthew at Pacrav as he has been setting up his new physiotherapy business in Reno, Nevada. We have been working on branding and website needs.

The logo for Pacrav is based around the idea of movement, flexibility and strength, we created a unique shape that has an inclusion of the double “A” with a custom word mark and can be used with the tag line as well as in individual parts.

Pacrav has been strongly branded in orange as a bright and lively color which can be used for branding elects or used as a background with white elements over it.

The site with all its branding and ideas can be found at pacrav.com aside from the regular website needs of a business in this day and age but we have taken that further streamlining the consultation forms, since these have been setup Matt has found it has saved time for patients as well as employees.

The site was built on a foundation framework with a wordpress Content Management System, with these together we we’re able to create a site that was affordable but also preforms strongly in many environments, the site is fast and responsive across devices with modern and documented code for easy updates and additions.


Explore Pacrav

In a really nice turn of events it kinda made sense to pick up the iPhone X, I grabbed it the day I jumped on the road but it was a blur of using a real camera most of the time, I got home and got to put the camera to the test with a few friends for a Snowledge video around the local resort.


Explore iPhone X Snow Test

Coming up with a little extra time to shoot got me to the point of wanting to work on a few clips I’ve been thinking about. I;m not exactly sure if it’s going to be a series or things that will flow together or just a bunch of little things that I shoot and throw together. The first of these was skating through my backyard with Ryan Fitzhenry of Rotor Collective on the DJI Mavic.


Explore Video Test: Skate Slow

Working with the local non-profit to showcase their fight to keep the development of my local community to a sustainable level I have been working on video and photography projects to showcase the movement that Sierra Watch has been fighting for.

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Explore Keep Squaw True