The stereotypical “designer” part of I’m a designer. Surrounded by screens at a desk wearing skinny black jeans scribbling logo’s, posters, billboards whatever else while sipping coffee and refining them to a useful photoshop file. My traditional education put to use.
I’ve been working with Snowledge.co as the lead digital content creator. This is a relatively open position for creating media for advertising and social media. This ranges from disappearing stories on social media as a throw away up to full video projects that have taken weeks to months to complete.
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I worked with Jessica at Emerald Bay Physical Therapy to create new branding, printed designs and a website when she took over the business.
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Working with Priest Sheetmetal has had me spanning from graphic design to photography and branding then back again, as a local staple in an older industry the Priests are in their third generation of running the company and showing no signs of slowing down so they are embracing the modern design style and modern methods of reaching customers. The logo is a sheetmetal press which may get lost to those outside of the industry but they are ok with that as it still creates an interesting shape. The branding then rolls into the slab serif typeface to create a sturdy foundation as a reflection of the metal products they build. From the strong foundation of the icon, slab serif typography and a strong blue we have been able to build up into marketing materials from business cards to a website that is quick and to the point.
I enjoy freelancing but sometimes it comes with limitations and one of those I was running into was how to promote myself online, with such a spread out portfolio there are days I struggle to explain what I do to someone on the street so I wanted to put up a front that was simple even if it doesn’t cover half of what I can do.