Tag: skiing

brandon craddock snowledge article shot of skiing turn

Turning Point

My year of 2019 is looking to be as different as many of the years before it. January 1st I won’t have a stereotypical house but will be traveling out of Frosty the Snow Van a pseudo completed camper conversion of a Dodge Promaster with my wife and adventure buddy Kenzie and our little dog Blue. 

I’m nervous about exactly what work I can do on the road and think a lot of it will be website design and development but I will be in some amazing places and hopefully have enough power to produce some amazing media and that’s going to channel into Snowledge in a more complete way. 

For the past year my goal for Snowledge was 365 of media so we could keep the social channels running all year. It wasn’t perfect but we did something around that number and although improving that stream is key I also want to make pieces that are more than just a photo or a single video clip. 

Pieces like “It Takes 3 Turns” an editorial on the start of a season with words as well as images. I wouldn’t say words are my strongest point but I’m working on them and trying to read in-depth while taking on what other people are doing to hold attention. 

3 Turns is just a general thought I had and maybe that will become something of an editors column or maybe it’ll just be a piece of many but it’s here for the reading now

skiing with little cameras

Snowledge Edit of GoPro Clips

I’m not sure if I like GoPro’s more as a filmer for being a great little camera or as an editor as pretty much the whole crew have one and can bring me a bunch of shots without having to be at every single thing ever, or even just a second angle so we cut a whole video of GoPro clips, some of mine and a whole bunch from the crew.

kenzie morris working on her gopro selfie angle for skiing

How To GoPro

When last winter started slowly we we’re sitting around and I wanted to make something a little more interesting than the general snow shots we we’re running on Snowledge for marketing and social purposes. So we goofed off for a day and filmed this, but then it did start snowing and I had a very rough version sitting in Premiere for most of a year, the biggest delay was finding a voice over artist. I tried getting a couple of people involved but in the end I was sitting down with Chase Schwietzer over pizza for another project and brought this up as something I had been meaning to get sorted, he jumped at the chance to be involved and really came through. When I got the final cut sorted a bunch of his best friends couldn’t pick it was him so I’ll take that as him being deep enough in character. Thanks also to Kenzie and Eric for being willing to help with stupid things I want to do and watch out for the next few versions I have sitting in a note but if they get done sooner or later is a question that will be seen later.

1137 miles nort a ski adventure film title card

1137 Miles North

During the cold of last winter I got the chance to head back to Canada for the first time in eight years, we spent a couple days in my old stomping grounds of Whistler before heading to Revelstoke, a mountain I’ve been looking forward to for a long time and it did not disappoint. From Reve we took the ferry down to a little cat skiing operation an hour or so South and as soon as we got into the hills it was obvious why magazines and movies have been shooting Retallack for the past ten years. The footage is pretty much all gopro as we we’re shooting stills and trying to make the most of the trip slamming as many runs as possible.

truck number plate for a snowledge ski trip

Pacific North Quest

Over the course of a week I travelled with the Snowledge crew through mostly Oregon and riding the peaks that were still covered in snow. A large amount of the project was shot on iPhone on top of a bracket while I was also shooting stills, this defintley knocks the quality down on both but let me create a huge amount of content to keep the Snowledge social media feeds going through the summer.

iPhone X Snow Test

In a really nice turn of events it kinda made sense to pick up the iPhone X, I grabbed it the day I jumped on the road but it was a blur of using a real camera most of the time, I got home and got to put the camera to the test with a few friends for a Snowledge video around the local resort.

drone image of skiing

2017 Turns All Year

I didn’t ride everyday but I did ride every month and every month theres something pretty all time to do, thanks to all the friends who did this with me.

montage of skiing images

Snowledge Seventeen Team Edit

The winter of twenty seventeen was something to remember in the Tahoe region, and as the testing home of Snowledge I spent a lot of the season grabbing clips, not really ever filming for this but just taking everything I could get with the crew and cutting it a whole lot of different ways, from posting in the app to longer clips in a number of different ways and this is the cumulation of that. Testing an app has never been better.

Eric Lee O’Brien Seventeen

Getting to work for Snowledge is pretty cool, getting to ski with the founder is really rad when they ski like Eric. After a seriously good season in Tahoe and a lot of tiny camera days just ripping around the local spots we tried to keep this a lot less P.O.V. than the 16 edit and it ended up being a majority of my shots with a little help from others and then my cut.