Tag: action

snowledge app coverage of the Canadian Open at red mountain

The Canadian Open Freeride Champs

While traveling through Canada during January with the Snowledge crew we caught the 2019 Canadian Open Freeride Championships at Red Mountain, it was a cool little comp which happened to hit a perfect storm with a few inches falling during the night and sunny skies. Check the full post over at Snowledge

brandon craddock snowledge article shot of skiing turn

Turning Point

My year of 2019 is looking to be as different as many of the years before it. January 1st I won’t have a stereotypical house but will be traveling out of Frosty the Snow Van a pseudo completed camper conversion of a Dodge Promaster with my wife and adventure buddy Kenzie and our little dog Blue. 

I’m nervous about exactly what work I can do on the road and think a lot of it will be website design and development but I will be in some amazing places and hopefully have enough power to produce some amazing media and that’s going to channel into Snowledge in a more complete way. 

For the past year my goal for Snowledge was 365 of media so we could keep the social channels running all year. It wasn’t perfect but we did something around that number and although improving that stream is key I also want to make pieces that are more than just a photo or a single video clip. 

Pieces like “It Takes 3 Turns” an editorial on the start of a season with words as well as images. I wouldn’t say words are my strongest point but I’m working on them and trying to read in-depth while taking on what other people are doing to hold attention. 

3 Turns is just a general thought I had and maybe that will become something of an editors column or maybe it’ll just be a piece of many but it’s here for the reading now

1137 miles nort a ski adventure film title card

1137 Miles North

During the cold of last winter I got the chance to head back to Canada for the first time in eight years, we spent a couple days in my old stomping grounds of Whistler before heading to Revelstoke, a mountain I’ve been looking forward to for a long time and it did not disappoint. From Reve we took the ferry down to a little cat skiing operation an hour or so South and as soon as we got into the hills it was obvious why magazines and movies have been shooting Retallack for the past ten years. The footage is pretty much all gopro as we we’re shooting stills and trying to make the most of the trip slamming as many runs as possible.

truck number plate for a snowledge ski trip

Pacific North Quest

Over the course of a week I travelled with the Snowledge crew through mostly Oregon and riding the peaks that were still covered in snow. A large amount of the project was shot on iPhone on top of a bracket while I was also shooting stills, this defintley knocks the quality down on both but let me create a huge amount of content to keep the Snowledge social media feeds going through the summer.

drone snowboard photo

ABSTRACT Finalist

Always nice to see a new shot in print as that hasn’t been my focus for a while and this one was in the SNOWBOARD magazine exposure competition, it was a finalist for the abstract section and just one of those shots that turned out. This was a plan B after hiking up Squaw in the late summer, I had to get my twelve calendar months and Garrett Cygan is just always keen to ride. We we’re making a short video for Snowledge when I figured this would like better as a still and well I’m really happy that it did and really happy with how well the DJI Mavic Pro turns out in print.

iPhone X Snow Test

In a really nice turn of events it kinda made sense to pick up the iPhone X, I grabbed it the day I jumped on the road but it was a blur of using a real camera most of the time, I got home and got to put the camera to the test with a few friends for a Snowledge video around the local resort.

drone image of skiing

2017 Turns All Year

I didn’t ride everyday but I did ride every month and every month theres something pretty all time to do, thanks to all the friends who did this with me.

Japan

I created a little piece out of nervous excitement in the days between booking my flights and heading off to film Will J in Japan there were some other versions of this with logos and text and other pieces but this was always my favorite version.

ski film poster

Rookies Poster

Charlotte Percle made a really cool film this year, it’s about some first year Freeride World Tour skiers, including a mutual friend of our Sam Lee, so when she asked me to help with a poster for the film I happily grab a few of the photos she had and got into photoshop.