As Yeboi pushes into another winter we have posted up this new sale.
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As Yeboi pushes into another winter we have posted up this new sale.
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For the Yeboi sale that is just beginning, we are getting into the multiples game so I played around with a whole range of cutting, folding and overlapping hoodies till I ended up with this.
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As the NZ winter is drawing to a close Yeboi decided they needed to crank up the heat, so I helped out with a couple pieces of the design for the $99 sale.
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It’s been a bit hectic to get this site from seeing the range two weeks ago to shooting all the images, working on the site design and code, getting everything all together for the launch but it’s up now at www.yeboi.co.nz.
The idea was to go with something clean and simple without much colour so the bright colours of the products can shine through, organized in a strong two-column grid, and built on a WordPress back end with a few plugins for the cart and other pieces.
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Named after the large amount of base that gets left after each and every hit. Jeong 50 front 180 out.
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This was taking that pre-season hype of strapping your board on in your lounge and doing a couple presses to the next level as a bit of a Yeboi hoodie shoot that ended up as an article for NZsnowboard.com with Jeong Kim on the 50-50
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First time I’ve had the chance to put something thru Issuu, hopefully not the last I like the way it brings print and web closer, I do however hate the attributes in Illustrator and maybe should have made this in InDesign. Now just got to get the Yeboi.co.nz site running.
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Like it facebook.com/yeboiapparel? Lauren Lee
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