brandon craddock snowledge article shot of skiing turn

Turning Point

My year of 2019 is looking to be as different as many of the years before it. January 1st I won’t have a stereotypical house but will be traveling out of Frosty the Snow Van a pseudo completed camper conversion of a Dodge Promaster with my wife and adventure buddy Kenzie and our little dog Blue. 

I’m nervous about exactly what work I can do on the road and think a lot of it will be website design and development but I will be in some amazing places and hopefully have enough power to produce some amazing media and that’s going to channel into Snowledge in a more complete way. 

For the past year my goal for Snowledge was 365 of media so we could keep the social channels running all year. It wasn’t perfect but we did something around that number and although improving that stream is key I also want to make pieces that are more than just a photo or a single video clip. 

Pieces like “It Takes 3 Turns” an editorial on the start of a season with words as well as images. I wouldn’t say words are my strongest point but I’m working on them and trying to read in-depth while taking on what other people are doing to hold attention. 

3 Turns is just a general thought I had and maybe that will become something of an editors column or maybe it’ll just be a piece of many but it’s here for the reading now

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truck number plate for a snowledge ski trip

Pacific North Quest

Over the course of a week I travelled with the Snowledge crew through mostly Oregon and riding the peaks that were still covered in snow. A large amount of the project was shot on iPhone on top of a bracket while I was also shooting stills, this defintley knocks the quality down on both but let me create a huge amount of content to keep the Snowledge social media feeds going through the summer.

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New Priest Business Card Design

This is something more modern for a pretty traditional company, the last round of cards had the cell phone too big and central which resulted in a lot of calls and texts which at least means print still works.

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drone snowboard photo

ABSTRACT Finalist

Always nice to see a new shot in print as that hasn’t been my focus for a while and this one was in the SNOWBOARD magazine exposure competition, it was a finalist for the abstract section and just one of those shots that turned out. This was a plan B after hiking up Squaw in the late summer, I had to get my twelve calendar months and Garrett Cygan is just always keen to ride. We we’re making a short video for Snowledge when I figured this would like better as a still and well I’m really happy that it did and really happy with how well the DJI Mavic Pro turns out in print.

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iPhone X Snow Test

In a really nice turn of events it kinda made sense to pick up the iPhone X, I grabbed it the day I jumped on the road but it was a blur of using a real camera most of the time, I got home and got to put the camera to the test with a few friends for a Snowledge video around the local resort.

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website front end development

Katerina – New Theme

I’ve just finished putting together a new theme for Katerina which you can explore on http://katerina.co.nz. The site is built on a WordPress CMS with woo commerce for the products, the theme is developed on top of foundation.

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Video Test: Skate Slow

Coming up with a little extra time to shoot got me to the point of wanting to work on a few clips I’ve been thinking about. I;m not exactly sure if it’s going to be a series or things that will flow together or just a bunch of little things that I shoot and throw together. The first of these was skating through my backyard with Ryan Fitzhenry of Rotor Collective on the DJI Mavic.

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