I worked with Jessica at Emerald Bay Physical Therapy to create new branding, printed designs and a website when she took over the business.(more…)
The website itself has stayed relatively similar to look at through the transition but has resulted in a marked increase meaning we are able to work with pushing out new ideas and still holding onto a fast site for plenty of time to come thanks to the Static Site Generation and the GraphQL queries pulling it all together.
The first piece on the front end to use React in a meaningful way is already on the test servers so it will be coming soon to the live version.
I’m not sure if a straight rebuild is the right idea for everyone as the time spent in the current site makes you look at all the things you could update so a design change could be in order at the same time but for a very modest budget, I think it’s a good choice for this site and with a better flow of continuous iteration / continuous development we should be able to make those next changes faster.
I’m sure I’ve gone in circles plenty of time but the learning curve was never too bad and I’m looking forward to pushing the next site over with increased efficiency
This Project contains
Working with Priest Sheetmetal has had me spanning from graphic design to photography and branding then back again, as a local staple in an older industry the Priests are in their third generation of running the company and showing no signs of slowing down so they are embracing the modern design style and modern methods of reaching customers. The logo is a sheetmetal press which may get lost to those outside of the industry but they are ok with that as it still creates an interesting shape. The branding then rolls into the slab serif typeface to create a sturdy foundation as a reflection of the metal products they build. From the strong foundation of the icon, slab serif typography and a strong blue we have been able to build up into marketing materials from business cards to a website that is quick and to the point.