As a return of an 80’s aesthetic, snowboarding went back to big and bright colors including a friends company producing tall hoodies as well as a few other pieces. Yeboi was riding the wave of cheap Facebook advertising with a direct to consumer approach, the project lasted a couple of years while I worked on design, web, photography and the snowboarding videos that were a key piece of the marketing for Yeboi.
The stereotypical “designer” part of I’m a designer. Surrounded by screens at a desk wearing skinny black jeans scribbling logo’s, posters, billboards whatever else while sipping coffee and refining them to a useful photoshop file. The education put to use.