I enjoy freelancing but sometimes it comes with limitations and one of those I was running into was how to promote myself online, with such a spread out portfolio there are days I struggle to explain what I do to someone on the street so I wanted to put up a front that was simple even if it doesn’t cover half of what I can do.
Working with Priest Sheetmetal has had me spanning from graphic design to photography and branding then back again, as a local staple in an older industry the Priests are in their third generation of running the company and showing no signs of slowing down so they are embracing the modern design style and modern methods of reaching customers. The logo is a sheetmetal press which may get lost to those outside of the industry but they are ok with that as it still creates an interesting shape. The branding then rolls into the slab serif typeface to create a sturdy foundation as a reflection of the metal products they build. From the strong foundation of the icon, slab serif typography and a strong blue we have been able to build up into marketing materials from business cards to a website that is quick and to the point.
I’ve been working on a friend’s site over at JKBinstalls.co.nz It’s nothing too crazy but has a form or a couple of forms that can help them with setting up appointments, the general put your name, email, and a few details about what you’re looking for.
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As mentioned in my previous blog post I have been working on a new e-commerce site, well it’s live at katerina.co.nz, based on woo themes with a few tweaks, it’s cost effective but also has a few extra things that don’t come out of the packet.
Photography of garment and cover photo are also mine.
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I have been working with Canterbury Homekill for a few years, developing and adapting to the changing landscape of web design. The site has been developed as a custom butchery service giving many options on each of the four animals they specialize in.
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My CMS (Content Management System) of choice for making websites, It’s easy for anyone to look at the back end and thats what counts for many of my clients so I want to use what works for them. You don’t need to learn computer code, you need to do what you do and have an easy system to work so here it is. Oh and it’s free.
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For anyone following any of what I’ve done with video work over the past couple of years you will have seen a Film Inc logo pop up a whole bunch of times, it was Liam Hall’s video name but now we are teaming up to make it into something bigger. The videos will remain largely the same but will have a few extra things like some basic title animations I have been doing in After Effects, this new system of how we are releasing different styles of edits. STATE are the new season edits and were starting the site off with Guido’s, the kid is killing it. Plus you have Drop out’s and strike lapse, both of which are coming soon.
The main change is really the site being the base for what we are doing so check it live at www.filmincmedia.com, it’s not quite a perfect site yet as we decided to push the idea faster than originally planned but I’ll touching it up and making it better depending on where the project leads. It’s a wordpress development with a bunch of plugins and I learnt a bunch of things with the design and development of this one that I may take to a few other sites.
Click the image or here for the site.
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It’s been a bit hectic to get this site from seeing the range two weeks ago to shooting all the images, working on the site design and code, getting everything all together for the launch but it’s up now at www.yeboi.co.nz.
The idea was to go with something clean and simple without much colour so the bright colours of the products can shine through, organized in a strong two-column grid, and built on a WordPress back end with a few plugins for the cart and other pieces.
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